Holzer’s first use of L.E.D. lights emerged in 1982 when several of her “Truisms” illuminated an electronic billboard in Times Square. With the ability to reach larger audiences, Holzer’s art grew more popular and her style was marked as a conceptual artist, active in the pop art movement. After her initial use of L.E.D., Jenny Holzer utilized this light technology again with her “Survival Series.” This series took a more personal approach, with a more poetic sense to her text. Although considered more poetic, her “Living Series” still embodies disturbing or twisted statements, such as “Men don’t protect you anymore,” or “When someone beats you with a flashlight you make the light shine in all directions” (Artarchives.com). Again, Holzer inflicted great emotion, whether it is empowering or fearful, onto the
Holzer’s first use of L.E.D. lights emerged in 1982 when several of her “Truisms” illuminated an electronic billboard in Times Square. With the ability to reach larger audiences, Holzer’s art grew more popular and her style was marked as a conceptual artist, active in the pop art movement. After her initial use of L.E.D., Jenny Holzer utilized this light technology again with her “Survival Series.” This series took a more personal approach, with a more poetic sense to her text. Although considered more poetic, her “Living Series” still embodies disturbing or twisted statements, such as “Men don’t protect you anymore,” or “When someone beats you with a flashlight you make the light shine in all directions” (Artarchives.com). Again, Holzer inflicted great emotion, whether it is empowering or fearful, onto the