Issues in Ssupply Chain Essay

10170 Words Aug 1st, 2014 41 Pages
Issues in Supply Chain Management

Douglas M. Lambert Martha C. Cooper
Successful supply chain management requires cross-functional integration and marketing must play a critical role. The challenge is to determine how to successfully accomplish this integration. We present a framework for supply chain management as well as questions for how it might be implemented and questions for future research. Case studies conducted at several companies and involving multiple members of supply chains are used to illustrate the concepts described. © 2000 Elsevier Science Inc. All rights reserved.

INTRODUCTION One of the most significant paradigm shifts of modern business management is that individual businesses no longer compete as solely
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There is a need for building theory and developing normative tools and methods for successful SCM practice. The exploratory empirical findings reported here are part of a research effort to develop a normative model to guide future research. Executives can use the model to capture the potential of successful SCM.

Industrial Marketing Management 29, 65–83 (2000) © 2000 Elsevier Science Inc. All rights reserved. 655 Avenue of the Americas, New York, NY 10010

0019-8501/00/$–see front matter PII S0019-8501(99)00113-3

Supply chain management (SCM) is a new way of managing the business and its relationships.
The Global Supply Chain Forum (GSCF), a group of non-competing firms and a team of academic researchers, has been meeting regularly for the past 6 years with the objective to improve the theory and practice of SCM. The definition of SCM as developed and used by The GSCF is as follows:1
Supply Chain Management is the integration of key business processes from end user through original suppliers that provides products, services, and information that add value for customers and other stakeholders.

This broader understanding of the SCM concept is illustrated in Figure 1, which depicts a simplified supply chain network structure; the information and product flows; and the key supply chain business processes penetrating

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