In the words of the 2016 Republican nominee, Donald Trump, a man deserves the right to “grab them (women) by the pussy.” This type of “locker room chat” has been widely accepted throughout the cultivation of modern human society. Through this type of acceptable sexual suggestion that occurs throughout the daily communications of humans, it has become a custom to expose products within advertisements with such vulgar remarks. Within an advertisement for a Van Heusen tie, consumers are subjected to the view of a blond, petite women on her knees at the mercy of her husband as she serves in breakfast. A perspective of such sexist and limiting position has been conditioned through the gender roles and male patriarchy within the development of human
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The Van Heusen advertisement displays all three techniques as it significantly boosts the ego and power bestowed upon men. The self-prophecy aspect of this advertisement is in the fact that a tie can provide the ability for a man to get his women on her knees serving him breakfast because the tie actually would not do any of this. Through the advertisement itself a man would get the idea that this is the role that is suitable for women and the tie is just one symbolic representation of the control possessed by men to accomplish this ruling. In addition, the desires of men are played on by the advertisement as it acts upon the arrogance of men and the allude power they possess. Men who would be affected by this advertisement would be the ones who wanted to see their women vulnerable and in a state of weaken will in the fact that they require the approval of their man and will do anything to please him. This also seeps into the idea that the advertisement demonstrates a fantasy of the company’s consumers as it is based on the concept that through wearing such a strong tie a beautiful woman would be compelled to come into their room with a nicely prepared meal served to them on her knees. Most men who wear the tie themselves would not achieve the same experience, however, for the time period and society this advertisement was displayed in it would not be a far reaching idea of men to think this of
The Van Heusen advertisement displays all three techniques as it significantly boosts the ego and power bestowed upon men. The self-prophecy aspect of this advertisement is in the fact that a tie can provide the ability for a man to get his women on her knees serving him breakfast because the tie actually would not do any of this. Through the advertisement itself a man would get the idea that this is the role that is suitable for women and the tie is just one symbolic representation of the control possessed by men to accomplish this ruling. In addition, the desires of men are played on by the advertisement as it acts upon the arrogance of men and the allude power they possess. Men who would be affected by this advertisement would be the ones who wanted to see their women vulnerable and in a state of weaken will in the fact that they require the approval of their man and will do anything to please him. This also seeps into the idea that the advertisement demonstrates a fantasy of the company’s consumers as it is based on the concept that through wearing such a strong tie a beautiful woman would be compelled to come into their room with a nicely prepared meal served to them on her knees. Most men who wear the tie themselves would not achieve the same experience, however, for the time period and society this advertisement was displayed in it would not be a far reaching idea of men to think this of