Innovation at Timberland: Thinking Outside the Shoe Box Case Analysis

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INNOVATION AT [pic]:
Thinking Outside the Shoe Box
CASE ANALYSIS

I. Problem What uniting mechanism can Timberland Company administer to achieve the fullest potential of appropriate product design and process given the existing disparity between the In-line teams and Invention Factory?

II. Objectives a. To ensure that the manufactured product is to be positively responded by the consumers. b. To provide sufficient focus to ensure the best use of resources without restricting innovation. c. To guarantee that there is always the presence of balance with regards to fashion and functionality in all Timberland products. d. To resolve the lack of wholesale and interest of Invention
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Buyer Power – Loyal consumers of Timberland avail of their product at an increasing rate that necessarily empowers the company with more revenues and sales.

Substitute Availability – The possibility of Timberland products being substituted is at an average percent given that their boots or shoes usually take up the same form as of that of other brown boots and etc.

Competitive Rivalry – Timberland has a number of rival companies such as GEOX, Merrell and North Face to name a few.

SWOT Analysis
|Strengths |Weaknesses |
|The company has a strong name and brand recognition, which is critical|Timberland relies on sales overseas in Europe and Asia. As the |
|in the retail industry. Most people recognize Timberland as some type |strength of the U.S. dollars grows or weakens, this will affect |
|of shoe or outerwear clothes maker for outdoor work and activity. |international sales revenue. A strong dollar will decrease sales |
|Timberland has the ability to argue for the quality of its products. |relative to the Euro or Asian currencies as consumers in those |
|Timberland has the ability to squeeze its operating costs for more |countries effectively buy less. A weaker dollar has the opposite |
|savings. This in turn frees up cash

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