Information And Services Of Five Of The Top Leading Magazines

1335 Words Nov 2nd, 2016 6 Pages
The magazine industry is one of the most viable and adaptable markets that provides to consumers, businesses, and professionals. In today’s society they are a guide into the fashion world. Magazines aim to showcase fashion in variety of ways. These magazines target specific age groups, gender, and even social classes by specifically designing the content of the magazines. Especially in an era where printed magazines is declining due to technological advances in the way readers can view publications. This paper will compare and contrast the information and services of five of the top leading magazines ( Vogue, Haper Bazaar, Glamour, Vintage Life and i-D), their market presences, and production/cost overview. In addition, it will explain how one magazine maybe appropriate than another and an overall recommendation on potential growth.
Vogue is one of the most influential and recognized magazines worldwide. The magazine embodies the creative process involved in the development of publish fashionable and sophisticated magazines. It was founded in 1892 as a weekly high-society journal, created by Arthur Baldwin Turnure for New York City’s social elite and covering news of the local social scene, traditions of high society, and social etiquette. (Esfahani Smith, 2013). Condé Montrose Nast, the founder of Condé Nast Publications, bought vogue in 1909 and transformed it into a women’s fashion magazine focused on beauty, fashion, and etiquette. Condé Nast transformed Vogue into the…

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