Importance Of Cultivation Theory

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Research question: Why should the deep web stay hidden?
For my literature review I chose the Cultivation Theory. According to Wikipedia, Cultivation Theory is defined as, “Cultivation theory examines the long-term effects of television. "The primary proposition of cultivation theory states that the more time people spend 'living' in the television world, the more likely they are to believe social reality portrayed on television. According to the theory, cultivation leaves people with a misperception of what is true in our world. Under this umbrella, perceptions of the world are heavily influenced by the images and ideological messages transmitted through popular television media.”
The deep web is mostly portrayed by the media as this dangerous
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The combined effect of massive television exposure by viewers over time subtly shapes the perception of social reality for individuals and, ultimately, for our culture as a whole. Gerbner argues that the mass media cultivate attitudes and values which are already present in a culture: the media maintain and propagate these values amongst members of a culture, thus binding it together. He has argued that television tends to cultivate middle-of-the- road political perspectives. Gerbner called this effect ‘mainstreaming’. Cultivation theorists distinguish between ‘first order’ effects (general beliefs about the everyday world, such as about the prevalence of violence) and ‘second order’ effects (specific attitudes, such as to law and order or to personal safety). There is also a distinction between two groups of television viewers: the heavy viewers and the light viewers. The focus is on ‘heavy viewers’. People who watch a lot of television are likely to be more influenced by the ways in which the world is framed by television programs than are individuals who watch less, especially regarding topics of which the viewer has little first-hand experience. Light viewers may have more sources of information than heavy viewers. ‘Resonance’ describes the intensified effect on the audience when what people see on television is what …show more content…
This is what we call resonance.” When what people see on television is most congruent with everyday reality (or even perceived reality), the combination may result in a coherent and powerful “double dose” of the television message and significantly boost cultivation. Thus, the congruence of the television world and real-life circumstances may “resonate” and lead to markedly amplified cultivation patterns
As we can see the cultivation theory shows how TV viewers are affected by information and what they tend to believe. We also know that everything you see isn’t necessarily the truth. We can only try to spread awareness on the real truth to stop this

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