`` Immune And Reality `` By Daniel Gilbert And The Mega Marketing Of Depression

971 Words Nov 29th, 2016 4 Pages
As humans, we often assume that our sole purpose in life is to be happy at all times. Consequently narratives such as our physiological system, experience and culture systems on have taken advantage of this assumption and marketed happiness to vulnerable people who desire to attain happiness. In the article, “Immune to Reality” by Daniel Gilbert, the author discusses with the readers how our psychological system markets positive thoughts during negative situations in order to make us happy. Also, Evan Watters, the author of “The Mega-Marketing of Depression in Japan” explores how pharmaceutical companies market happiness through the sale of pills in Japan. Furthermore, the marketing of happiness through the culture on Ivy League campuses is prevalent in Karen Ho’s article “Biographies of Hegemony”. The marketing of happiness to individuals by our psychological, experience and culture narratives dictates individuals notion of happiness, consequently leading them pursue the narrative’s definition of happiness. In an attempt to attain the narrative’s marketized perception of happiness, individuals ignore the negative aspects involved in the path to attaining happiness. As Gilbert states in his article, “physical suffering is bad, but it isn’t entirely bad if the thing one suffers for is extremely valuable(but I’m joining a very elite group of special people)”(136). This quote exemplifies why the human psychological narrative is effective in marketizing…

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