How Market Growth And Expansion Prospects, New Product Or Service Choices?

1660 Words Nov 22nd, 2015 null Page
John F. Kennedy is famous for saying, “The only thing we have to fear is fear itself.” this quote applies to intrapreneurial and entrepreneurial opportunities. It is the fear of the unknown that often holds back a company from seizing a once in a lifetime opportunity, and equity crowdfunding is one of those opportunities. In 2014, equity crowdfunding was a $17.34 billion dollar industry. Linsco and Private Ledge Financial (LPL) should enter the equity crowdfunding arena to strengthen the value they bring to the marketplace. In the financial services industry since 1989, LPL is fourth largest independent broker-dealer and has contracts with over 14,000 advisors. Publicly traded and listed on the National Association of Securities Dealers Automated Quotations (NASDAQ), they reported $4.37 million annual net revenue in 2014 and had $4.85 billion in assets under management (LPL Financial, 2015). The paper examines market growth and expansion prospects, new product or service choices, current industry capabilities and limitations, an outlook for the future, and tactics for exploitation and implementation.
Industry Growth and Development The financial services sector continues to grow, and the industry represents 7.2 percent (or $1.26 trillion) of U.S. gross domestic product (The Financial Services Industry, n.d.). The United States epitomizes the largest financial market, and several of the preeminent financial services firms have headquarters in the United States. As…

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