How Did Chesterfield Tried To Persuade The Audience To Smoke Their Cigarettes?

Before almost every cigarette company twisted science to support its products and issued misleading health information in an attempt to reap a profit. There were various familiar instance of false advertising by Camel and Chesterfield to persuade the audience to smoke their cigarettes. Chesterfield was one of the most recognized brands of the early and mid-20th century which was originally produced by the Liggett & Myers Tobacco Company. One of the famous false advertising of Chesterfield was the ad from April 1953 which rephrased expert findings to show that smoking had no adverse effects. The ad tried to convince audience to smoke Chesterfield's cigarettes through their deceptive claims and fallacies. The visual aids in the ad are …show more content…
Chesterfield has been surviving by providing their cigarettes with testimonials. In the 1940s and 1950s Ronald Reagan, Bob Hope, Bing Crosby, Perry Como, and Arthur Godfrey were among Chesterfield's official spokesmen; Chesterfield being one of the primary sponsors of the radio and TV programs of these stars during that time. Arthur Godfrey was strongly identified with Chesterfield cigarettes as he had advertised for Chesterfield for many years. Arthur Godfrey appears in the ad and recommends to smoke Chesterfield's cigarettes. He claims to smoke Chesterfield's cigarettes which may or may not be true. The ad claims that 45 percent of a group have smoked Chester Chesterfield for an average of over ten years and no adverse effects was seen on their nose, throat and sinuses which doesn’t have any authenticity. This ad just uses this experiment without any sufficient evidence to justify their claim that Chesterfield's cigarettes have no adverse effects on human body. The ad just cities that chesterfield is best for you just to butter up the consumers without any specific explanation that how is it best for