How Can PAIBOC Help Me Write Persuasive Strategies?

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Register to read the introduction… k. Use the right tone by being * Forceful but polite. * Not sounding parental or preachy. l. Give a reason for the reader to act promptly by showing * That time limits are real. * That acting now will save time or money. * The cost of delaying action. vi. What kinds of persuasive messages am I likely to write? Orders, collection letters, performance appraisals, and letters of recommendation. m. Orders * Be specific. * Tell the company what you want if that model number is no longer available. * Double-check your arithmetic. n. Collection Letters * Ask customers to pay for goods and services they've already received. * Use early, middle, and late letters. c. CONCEPT CHECK True or False: Middle collection letters are the most persuasive of all. CONCEPT CHECK o. Performance Appraisals * Be specific. * Avoid labels and inferences. p. Letters of recommendation * Be specific. * Decide whether to include negatives-experts are divided on this issue. vii. How can PAIBOC help me write persuasive strategies? The PAIBOC questions help you examine the …show more content…
What is the best persuasive strategy? It depends on how much and what kinds of resistance you expect. a. Four basic short-term strategies exist: * Direct Request * Problem-Solving Persuasion * Sales * Reward and Punishment 1. Rewards and punishment have limited use, in part because they don't produce permanent change and because they produce psychological reactance. b. Analyze your audience to choose a pattern: * Direct request. POWERPOINT SLIDE * Problem-solving. POWERPOINT SLIDE c. Remember that a strategy that works for one organization may not work somewhere else. * Know the organization's culture. a. CONCEPT CHECK True or False: The direct request pattern is most useful when you expect the audience to strongly resist your request. CONCEPT CHECK ii. What is the best subject line for a persuasive message? For direct requests, use the request, the topic, or a question. For problem-solving messages, use a directed subject line or a reader benefit. d. A directed subject line makes your stance on an issue clear. iii. How should I organize persuasive messages? In direct requests, start with the request. In a problem-solving message, start with the problem you share. e. Pattern for direct requests. POWERPOINT SLIDE f. Pattern for problem-solving persuasive messages. POWERPOINT SLIDE * CONCEPT CHECK True or False: The patterns for direct requests and

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