Horkheimer, Max, and Theodor Adorno. “The Culture Industry as Mass Deception.” Literary Theory: An Anthology. 2nd ed. Ed. Julie Rivkin and Michael Ryan. Malden: Blackwell Publishing, 2004. 1242-1246. Print.
Horkheimer and Adorno argue that culture originated based upon what was popular or in demand at the present time. This has now become a foundation for the argument that the system should remain the same. In defense of a system which works, they state, “[f]urthermore, it is claimed that standards were based in the first place on consumers’ needs, and for that reason were accepted with so little resistance” (1242). In the production of propaganda, “[t]he result is the circle of manipulation and retroactive need in which the unity of the system
Horkheimer and Adorno argue that culture originated based upon what was popular or in demand at the present time. This has now become a foundation for the argument that the system should remain the same. In defense of a system which works, they state, “[f]urthermore, it is claimed that standards were based in the first place on consumers’ needs, and for that reason were accepted with so little resistance” (1242). In the production of propaganda, “[t]he result is the circle of manipulation and retroactive need in which the unity of the system