Honeyland Manuka Honey Essay

1062 Words Apr 30th, 2012 5 Pages
Question 1:
Imagine that you are in charge of logistics for a small exporting business such as Honeyland. What are the difficulties you need to think about?

Efficient logistics is important for businesses especially when they involve in exporting products to reach their market. For a small exporting business such as Honeyland, there will be difficulties in managing logistics. Leading supply chain practices and processes commonly reside with large retailers and manufacturers. They have and driven various economies of scale. They usually utilize technologies and large staffs of people and therefore, small businesses might have to compete with these large companies to get container space. As small businesses might need to export in
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Question 3:
Considering that Sue is under a significant time constraint, do you think that outsourcing the entire logistics would be a good move for Honeyland?

When considering time as a significant constraint, outsourcing the entire logistics would be a good move for Honeyland. Although it is costly, Sue can focus entirely on the production of its products. One of the reasons for outsourcing the logistics are because of the intense competition between the producers of honey for space containers and shipping facilities especially exporting during the general harvest season. Also, the cost of logistics would be shared with other exporters through outsourcing. When Sue is to export the honey on frequent basis and the size of the shipment is less than one container, the logistic agent would be taking care of the remaining space available, and charging it accordingly, instead of the whole container. Sue also does not have to worry about the time of shipment or arrival to the end.

Question 4:
What would have been an alternative entry strategy for the Japanese market?

Joint Ventures are the best alternative entry strategy for the Japanese market. Establishing a joint venture with a foreign firm has long been a popular mode for entering a new market. The most typical joint venture is a 50/50 venture, in which there are two parties, each of which holds a 50 percent ownership stake and contributes a team of managers to share operating

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