Blackberry Case Study

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Register to read the introduction… It doesn't sound so great now but it was a forerunner in the market when it was first released. The first model was the 850. The 850 actually ran on two AA batteries. Kind of unfathomable in our wireless era, right?

It was little more than a mobile pager. It did integrate with existing enterprise email, though. Most consumers didn’t really have a need for a mobile email device. Cell phones in general weren’t even big in the consumer market at that point, so the need for a wireless PDA was expectedly lacking. But it did provide corporate data access, an organizer, calendar, paging, and wireless Internet, so it was of great use to businesses who wanted a more mobile workforce. In 2005, PC World called the 850 the 14th greatest gadget of the past 50 years

Progressing to the 857/957 series

RIM’s next line of BlackBerry devices looked a little more like the models we see today. The pager-style was ditched for a more PDA-style look. The display was increased more than twofold, going from 6 or 8 lines to 16 or 20. It also added the rechargeable lithium battery. other than the ability to sync up to 10 personal and business emails, that was it for the upgrades. However, RIM definitely found the model that would work in the
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These were the first Blackberry phones to run Java to transmit data (including email) over the 2G network. These were all monochrome phones that were geared towards the business professional but which were cutting-edge for their time. Almost all through the 5000- and 6000-series BlackBerry models, RIM catered to the GSM market.

CDMA (Code Division Multiple Access)

However, with the rise of Sprint and Verizon in America, demand increased for a CDMA version. So in the second quarter of 2003, RIM released the BlackBerry 6750 for Verizon Wireless. The device wasn’t a huge upgrade over the existing GSM 6000 models, though it did carry 10 MB of onboard memory. The device specifics weren’t the important part, though. At the time of the 6750′s release, Verizon Wireless was the nation’s No. 1 wireless communications provider, so breadth of availability was the height of the issue.

7000 Series Blackberry
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Specifically, a camera was and had been missing from BlackBerrys from the get-go. It’s been said that RIM opted not to include cameras because a number of professions disallow them (say, in a courtroom), or some bosses don’t want them on their employees’ phones. This is one of the most popular RIM Blackberry phones today. It has all of the advanced features that you want from a cell phone including web browsing, GPS and mapping, instant messaging, organizational tools, camera and media

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