Guide to Case Analysis Essay
Now, suppose you want to become a marketing professional instead of a musician. You started with classes or courses that introduced you to the foundations of marketing management. Your prior studies may have also included courses in areas of specialization such as marketing research, buyer behavior, and promotion, as well as other business disciplines such as management, finance, accounting, economics, and statistics. You need practice and experience to become a professional. This is precisely the purpose of the case method of instruction. The cases we will cover in this class will give you opportunities to apply your knowledge of marketing and other business subjects to actual marketing situations.
• Case studies help to bridge the gap between classroom learning Bridge that gap between classroom learning and the practice of marketing management. They provide is with an opportunity to develop, sharpen, and test our analytical skills at: o Assessing situations o Sorting out and organizing key information o Asking the right questions o Defining problems and opportunities o Identifying and evaluating alternative courses of action o Interpreting data o Evaluating the results of past strategies o Developing and