Guide to Case Analysis Essay

4942 Words Dec 22nd, 2010 20 Pages
Guide to Case Analysis A case presents a situation involving a managerial problem or issue that requires a decision. Typically, cases describe a variety of conditions and circumstances facing an organization at a particular time. This description often includes information regarding the organization's goals and objectives, its financial condition, the attitudes and beliefs of managers and employees, market conditions, competitors' activities, and various environmental forces that may affect the organization's present or proposed marketing strategy. Your responsibility is to carefully sift through the information provided in order to identify the opportunity, problem, or decision facing the organization; to carefully identify and …show more content…
Sooner or later, however, you would actually have to play the instrument. Eventually, you might become an accomplished musician, but you would have to have many hours of practice on the instrument.

Now, suppose you want to become a marketing professional instead of a musician. You started with classes or courses that introduced you to the foundations of marketing management. Your prior studies may have also included courses in areas of specialization such as marketing research, buyer behavior, and promotion, as well as other business disciplines such as management, finance, accounting, economics, and statistics. You need practice and experience to become a professional. This is precisely the purpose of the case method of instruction. The cases we will cover in this class will give you opportunities to apply your knowledge of marketing and other business subjects to actual marketing situations.
• Case studies help to bridge the gap between classroom learning Bridge that gap between classroom learning and the practice of marketing management. They provide is with an opportunity to develop, sharpen, and test our analytical skills at: o Assessing situations o Sorting out and organizing key information o Asking the right questions o Defining problems and opportunities o Identifying and evaluating alternative courses of action o Interpreting data o Evaluating the results of past strategies o Developing and

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