Government Propaganda And The Media

790 Words 4 Pages
Propaganda refers to some form of communication that is usually aimed towards influencing the attitudes of certain groups of people toward some position or cause. Information that is shared as propaganda is not impartial and is primarily used to influence an audience and more so to further a certain agenda. People who spread propaganda achieve their aim by presenting facts selectively with a view of encouraging a certain outcome or can even choose to use loaded messages to produce rational responses. There are different types of propaganda and government propaganda is one of the most outstanding. (Ellul, 2003)
What is government propaganda?
Government propaganda points at ideas, information or rumors that are spread deliberately widely
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Each of these can also be thought of as propaganda that aims at promoting certain targeted messages. Government propaganda is quite widespread in the 21st century. It seems to be the focal concern for many politicians who are seeking to gain mileage over their counterparts. It accounts for the many dirty tricks that are used in this field of politics. (Göbel, 2012)
How is it delivered?
Government propaganda is spread through a myriad of methods. However, these messages are effectively spread through government reports, news reports, historical revision, books, leaflets, radio, movies and posters. In the past postal letters were used but in the modern information age, they are no longer required since they are generally considered to be time wasting and rather ineffective. (Göbel, 2012)
As for the case of television and radio, government propaganda can be spread in the form of news, talk show segments, current affairs, public service announcements and advertisements and even as long standing advertorials. It is important to note that regardless of the channel or the means of communication used, most government propaganda campaigns follow through a certain strategic mission with a view of indoctrinating the target groups or individuals. (Lee,
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Government propaganda is very effective when it comes to persuasion. Whether it is persuading groups of people or individuals, propaganda, if well propagated can be quite effective. The initiator of the messages ought to know the channels that they should use in sending the message through so that the process is executed in the most effective manner. If the information being sent through is deemed to be worthwhile by the recipient, there are high chances that they will be receptive of that message. (Taylor, 2002)
Virtue words are commonly used within the value system of the intended or target audience. These are the sort of words that are used for the purpose of producing a positive image whenever a message is attached to an issue or person. Messages of happiness, hope, peace and security make the message recipients feel valued and by so doing, they highly believe the messages that are being sent across. The truth for example is a good example of a virtue word that is commonly used when spreading propaganda. (Taylor,

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