Globalization and Cultural Homogenization Essay

1513 Words May 22nd, 2013 7 Pages
The rapid development of economic globalization and cultural globalization enhances cultural transaction between different countries. Even though in this process culture between different countries still has its own characteristic on the whole, the cultural homogenization has been presented in social life, especially in the media industry. This essay will discuss the definition of globalization and cultural homogenization, and the popularity of Hollywood movies in China, the phenomenon of convergence of TV programmers between different countries and Japanese anime elements in video games around the world will be given as examples to demonstrate the homogenization of media culture.

Culture includes many aspects in people’s daily life such
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The globalization also promotes the specific media firms became concentrated. In order to reduce risk and improve the profit-making chance, the convergence and consolidation became more frequently (March & Olsen, 1989). In this process, seven media corporations dominated the world media market those are Disney, AOL-Times Warner, Sony, Viacom, Vivendi, and Bertelsmann (McChesney,2001). Some media corporations put the popular cultural elements in their own production and released in the world media market. This can also lead to the media cultural homogenization.

Take Japanese anime as an example. Because of its exciting story and exquisite character, it has large amounts of fans around the world. Sony is one of the seven major firms in the world media market. It is famous for its video games. According to Sinclair (2006), the releasing of the third generation of PlayStation brought Sony to the first place in video game industry. One of the unique features in its video products was the combination of anime features with their own video game product. Anime fans around the world also fund of the animation processing games. That directly leads to the animate of games from different video game corporations such as the Xbox in Software, the Wii and NDS in Nintendo. In order to satisfy the visual need for the Chinese game player,some Chinese on-line game producers also put anime elements in their games.

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