Global Business Essay

8965 Words Feb 2nd, 2006 36 Pages
Table of Contents

Executive Summary 1

Introduction 2

Business Opportunity 2

Country Analysis 3

SWOT Analysis 10

Product Concept 10

Competition 12

Financial Sources 14

Information Sources 16

Business and Political Risks 16

Entry Strategy 17

Marketing Strategy 18

Financial Results 20

Business Success 21

Exit Strategy 22

Conclusion 23

Executive Summary

Global Connections' mission is to be known for connecting the world to the Internet. Brazil needs to be connected and Global Connections is the company to facilitate that move forward. In conjunction with the government, Global Connections will alleviate digital divide.

Global Connections plan is to provide expert direction to the
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· FUST - This act requires all telecommunications companies to give one percent of revenues to the fund. Half of the funds will allow for free public Internet access and help pay for computers, printers, and scanners in health centers, culture centers and telecenters. The other half will help connect schools to the Internet.
· A parallel agreement between Anatle and the Brazilian telephone companies for installation of high-quality Internet access to all of the country's municipalities having at least 50 residents.
· Reservation of $100 million dollars for the creation of 6000 telecenters by 2007.
Country Analysis

The official name of Brazil is the Federative Republic of Brazil (Republica Fede-rativa do Brasil) and the capital is Brasilia. Brazil celebrated its independence from Portugal on September 7, 1822. The largest and most populous country in South America, Brazil offers countless opportunities for prospective foreign investors, in light of its enormous economic potential, its diversified economy, and its huge domestic market. The current governmental policies, targeting modernization of the economy to bring Brazil back into the international economy, have been most successful. Brazil's political and financial stability, together with its progressively open economy, the noteworthy reduction of inflation,

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