Revolutionary technological advancements transformed the consumer behavior and modern industries of so-called “global village” (Blakemore, 2009). Similarities between the Industrial Revolution of the 18th century and modern day industrialization lie within the principle of maximum output at minimum cost. “Franchising” has its roots in the early textile industry in form of “domestic” systems where merchants delivered raw materials to farm houses for weaving and then picked up finished products to sell these for profit (Thackeray & Findling, 1998). Globalization increased competition on the market which boosted increased production and use of sophisticated technology. Just as the charcoal resources depleted in the 18th century, so are the raw materials such as natural fuels (oil, water, forestry) at risk. Growing population and higher demands further stimulated search for alternative fuels. While the steam engine and sheet iron revolutionized the Industries of early 19th century, the demand for cleaner and more efficient energy for the Global Village initiated the development of alternative “Green
Revolutionary technological advancements transformed the consumer behavior and modern industries of so-called “global village” (Blakemore, 2009). Similarities between the Industrial Revolution of the 18th century and modern day industrialization lie within the principle of maximum output at minimum cost. “Franchising” has its roots in the early textile industry in form of “domestic” systems where merchants delivered raw materials to farm houses for weaving and then picked up finished products to sell these for profit (Thackeray & Findling, 1998). Globalization increased competition on the market which boosted increased production and use of sophisticated technology. Just as the charcoal resources depleted in the 18th century, so are the raw materials such as natural fuels (oil, water, forestry) at risk. Growing population and higher demands further stimulated search for alternative fuels. While the steam engine and sheet iron revolutionized the Industries of early 19th century, the demand for cleaner and more efficient energy for the Global Village initiated the development of alternative “Green