Global Beverage Industry Essay example
Previously I was the Financial Executive of XXX Limited but was promoted to the position of Acting CEO. XXX is a Government Trade Promotion Organization (TPO) with a mandate to generate non-energy export growth and diversification in the goods and services sectors, and develop new exporters across the various sectors of interest and new markets.
Therefore I am now fully responsible for leading and directing staff with various skill sets in international relations, trade treaty negotiations, trade promotions, research, marketing, project management, human resources, export capacity building and trade negotiations.
Being a XXX year old executive thrust at the apex of my company the ARU MBA was particularly attractive to me …show more content…
The topic I enjoyed discussing and studying the most was the concept of Innovation. I had not studied this topic before in any of my previous formal studies. As a TPO, XXX offers several products and facilities to local exporters, such as a Research and Development Fund, to help them innovate and differentiate their product. I was now able to discuss the various types of Innovation such as Breakthrough, Sustaining, New Market and Disruptive.
Apart from using the jargon which impressed both my internal staff and also our client base of exporters, I applied my new knowledge on Innovation and market strategy to change our R&D Fund product to include infrastructure works and process reengineering which I now consider also plays a significant role to enhance product innovation and gain new market entry.
I appreciated that each lecturer had their own style of teaching and so the variations in teaching methods were of no import to me personally, though members of my group did initially have complaints. The lecturer for the MDI course was thorough in presenting the various topics in a very simplified manner that was easy to grasp. I entirely enjoyed how he was…