Despite these challenges against gender stereotypes, the advert does reinforce the main idea of a woman being someone to be looked at- hair shining, fit, beautiful, well-proportioned, young, desirable. This somewhat objectifies women because they are expected to be sexy which tends to be a male view on it. It emphasizes the stereotype of women being beautiful by taking a woman that is basically a super model. This is done because looking at a professional, high-class, successful person tends to be more effective. It motivates the audience to work hard and determines them to use the figure as their idol. It is also suitable for a wider audience rather than if the advert possessed someone less educated and finding themselves in the lower-class of society. This is done in order to fulfill the purpose of the ad, by projecting an image of a young and successful career man and woman for persuasive reasons. Therefore, excluding the less successful not only contributes to the ad being more compelling but it also appeals to a larger
Despite these challenges against gender stereotypes, the advert does reinforce the main idea of a woman being someone to be looked at- hair shining, fit, beautiful, well-proportioned, young, desirable. This somewhat objectifies women because they are expected to be sexy which tends to be a male view on it. It emphasizes the stereotype of women being beautiful by taking a woman that is basically a super model. This is done because looking at a professional, high-class, successful person tends to be more effective. It motivates the audience to work hard and determines them to use the figure as their idol. It is also suitable for a wider audience rather than if the advert possessed someone less educated and finding themselves in the lower-class of society. This is done in order to fulfill the purpose of the ad, by projecting an image of a young and successful career man and woman for persuasive reasons. Therefore, excluding the less successful not only contributes to the ad being more compelling but it also appeals to a larger