Gen 480: Case Study Assignment Essay

2469 Words Mar 20th, 2009 10 Pages
Running Header: Case Study Assignment

Case Study Assignment

Part One:

1. Assumptions:

Kelly: Chief Engineer of Product Software

➢ Marketing people don’t seem to have any understanding of – just throwing away money at a problem doesn’t make it go away

➢ Believes that the only feature they can work with is identifying customers through retinal scanning; no other features can be produced

➢ The numbers that they came up with he feels are very optimistic

➢ That Pat shows a complete lack of knowledge of how the product actually works

➢ Assumes the Program is not going to work

➢ Assumes Pat went behind his back and talked to his programmers

➢ That the product can not be completed in 6
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1. Describe all problems in this situation ➢ The revenues of the business are declining and without sales the business will close. ➢ Producing a great product in time to market it by August. ➢ The working management team not Seeing Eye to eye making it difficult to finalize decisions and get started on the new project.
2. for each problem listed above, describe the data, arguments, and reasoning that contribute to the problem. ➢ The company is just in a slump right now due to economical issues that surround them. The economy is not doing so well in turn the company is not going to do so well either. Producing a new and innovative item to sell to the market, the business can further their revenues. ➢ There is not enough time to produce the finished product by August. There is not enough man power to assist with the production of the new item. ➢ The Management team has tried to come up with solutions to the problems of getting a new product out to the market but the team can’t seem to get along and compromise to ensure that this product gets to the consumers.
3. What is the underlying problem that is the base cause of the conflict with AcuScan? ➢ The underlying problem that is the base cause of the conflict with AcuScan is the lack of respect for each individual’s ideas. The management team can not get a long and keep undermining each other’s work so nothing is getting done.
4. What alternative solution would

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