Since 1992, Garvin-Allen Solutions Limited has distinguished itself as one of the leading Property and Casualty insurance software developers in the industry.
As a solutions-based property and casualty insurance software manufacturer, Garvin-Allen has developed a proven track record in automating many traditional and specialty lines. They have established a winning process for identifying their customers’ needs and guaranteeing the results. In addition, they offer extensive professional services in the areas of integration, conversion, training and support.
What sets Garvin-Allen Solutions Limited apart from other property and casualty insurance software industry experts, is a combination of three key company strengths; experience, …show more content…
They feel Garvin-Allen is behind the big players in technology, but they can do more than the smaller companies.
Potential customers – Garvin-Allen are very knowledge in the insurance world and have a strong staff/team.
Garvin-Allen recognizes to need to refocus their brand message of “People and Products” to better position themselves in the market.
In the next 18 months, Garvin-Allen is set to launch AIS 8.0. This launch will open up new business opportunity in the market for Garvin-Allen, putting them in a position to target a broader audience. Having a new brand positioning in place before the launch will provide Garvin-Allen with a solid platform from which to launch AIS 8.0.
The business challenge for Garvin-Allen over the next 5-8 years is to maintain current customer base and increase revenue by X% through new acquisitions of new and larger clients with the launch of AIS 8.0.
Target Audience Profile:
Currently Garvin-Allen serves small to med sized insurance company (operating 1 – 20 states) offering both personal and commercial line.
Farm insurance has been the main staple of Garvin-Allen’s business but they do service other industries and with the upcoming launch of AIS 8.0 their goal is to focus on larger …show more content…
When a client chooses to work with Garvin-Allen, they are treated as a partner not a client – all decision are made with their best interests in mind. They play a role and have a voice in product/service they are buying.
“A partner” is the reason people want to do business with you. It is the commitment you are giving to your current and future customers of a guaranteed experience. It is the rallying point for Garvin- Allen employees. It is also intended to be to be the filter by which every decision you make on behalf of Garvin Allen is made and judged.
Ultimately, Garvin- Allen continued success will depend on your ability to keep and deliver on the “partner” brand promise.
Brand Promise: Garvin-Allen: a trusted partner providing solutions to fit your business.
Key Fact: Through continual dedication to R&D and an unwavering commitment to unmatched client service, Garvin-Allen has built a track record of success partnering with businesses.
Communications Opportunity: Demonstrate the value of a trusted partner
Desired Response: I need to turn to a company that I can trust to provide me with the right solutions for my business and be there for the long