Insurance business is, undoubtedly, a difficult business to handle. Its existence is helpful for the people to secure property, assets and their lives. So it is very much crucial as well in the perspective of the safety and security of the assets and lives. Hiscox Ltd. is a United Kingdom based company which provides insurance services to firms and high net worth individuals. It opened an office in Bermuda in 2005 by adopting the new name Hiscox Ltd. from the previous name of Hiscox plc. It expands its universal identity by opening offices in U.S.A in 2008. In launched a campaign through the words ‘as good as our word’. Hiscox also acquire online operation through Direct Asia. In this project we analyses their marketing strategy as well as their process of promoting their business.
Task 1: Marketing Audits
1.1 Changing perspectives in marketing planning of …show more content…
Online Operation: The Company acquired direct online services to provide direct services to the consumer by the help of Direct Asia in March, 2014. It has significantly adopted a number of online services such as paid search, display advertising and affiliate program. It provides the services like a digital specialist. It approached a digital marketing operation through stream:20.
Web Strategy for Marketing: Hiscox launched location based marketing program by adopting
Crayon Ci, location-based mobile media channel JiWire, and digital agency Florish. It helps to adopt marketing program and tap the moving market. The wi-fi campaign helps to achieve online marketing activity. It proved to be successful more than five times a traditional display ads. The innovative wi-fi services in made possible with the help of JiWire. It enhances the business in the recent years
Task 1: Marketing Audits
1.1 Changing perspectives in marketing planning of …show more content…
Online Operation: The Company acquired direct online services to provide direct services to the consumer by the help of Direct Asia in March, 2014. It has significantly adopted a number of online services such as paid search, display advertising and affiliate program. It provides the services like a digital specialist. It approached a digital marketing operation through stream:20.
Web Strategy for Marketing: Hiscox launched location based marketing program by adopting
Crayon Ci, location-based mobile media channel JiWire, and digital agency Florish. It helps to adopt marketing program and tap the moving market. The wi-fi campaign helps to achieve online marketing activity. It proved to be successful more than five times a traditional display ads. The innovative wi-fi services in made possible with the help of JiWire. It enhances the business in the recent years