Fox News Campaign Analysis

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Living in a world powered by technology one is able to live a well informed life without necessarily having an education. In the world of today one can access the news through the internet, television, radio, mobile phone apps and social media. While each hold different credibility, the answer to any question can be found if googled correctly. It may feel as though humans are the ones in control with all of this wealth of information, but are we really? Any one who has the right amount of power or money can pay for an advertisement that can indirectly change how the public feels about a subject. Media coverage can change the nation feels about taxes, the president, or even the color blue. By supplying information to the people of the United States that the media deems appropriate, relatable, and easy for the general public to understand they can control the outcome of major political campaign, such as presidential campaigns. Before the invention of modern …show more content…
S. towns. “Fox News availability in 2000 appears to be largely idiosyncratic, conditional on a set of controls.” Using a data set of voting data for 9,256 towns, the study investigates if Republicans gained vote share in towns where Fox News entered the cable market by the year 2000. There was a significant effect of the introduction of Fox News on the vote share in Presidential elections between 1996 and 2000. “Republicans gained 0.4 to 0.7 percentage points” in the towns that broadcasted Fox News. Fox News also affected voter turnout and the Republican vote share in the Senate. These estimates imply that Fox News “convinced three to twenty-eight percent of its viewers to vote Republican”, depending on the audience measure. The Fox News effect could be a temporary learning effect for rational voters, or a permanent effect for non-rational voters subject to

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