The Importance Of Election Campaigns

Fourth, election campaigns act as important components of a democratic system given that elections provide people with a platform for determining how their interests can be best served . Through election campaigns, the public are given an opportunity to participate in the democratic system by making decisions quietly or obvious engagement in determining people who will govern and the legitimacy of governance. Actually, election campaigns provide a platform through which the public can engage in a democratic system of governance by voting. This implies that election campaigns need to be serious occasions in the lifetime of a democratic polity . Therefore, it is seemingly impossible for people to engage in the democratic system without election …show more content…
For instance, by focusing on forgotten voters, election campaigns enhance turnout and generate a voter population that is more representative of a polity . The primary focus of election campaign initiatives is to persuade those who are expected to vote to make decisions and participate in the voting process. Consequently, election campaigns serve the purpose of mobilization of the voter population by influencing their opinion and turnout during the …show more content…
The adoption of these strategies and tactics has been influenced by attempts to persuade the public and increase political participation during an election. Notably, the new campaign strategies and tactics have been adopted on large-scale and small-scale campaign initiatives. However, the use of these new strategies and tactics has contributed to the increase in the costs of election campaigns and funding. This has in turn created numerous concerns on the total amount of money that politicians and political parties can receive from individual donations and other sources of