The Importance Of Election Campaigns
For instance, by focusing on forgotten voters, election campaigns enhance turnout and generate a voter population that is more representative of a polity . The primary focus of election campaign initiatives is to persuade those who are expected to vote to make decisions and participate in the voting process. Consequently, election campaigns serve the purpose of mobilization of the voter population by influencing their opinion and turnout during the …show more content…
The adoption of these strategies and tactics has been influenced by attempts to persuade the public and increase political participation during an election. Notably, the new campaign strategies and tactics have been adopted on large-scale and small-scale campaign initiatives. However, the use of these new strategies and tactics has contributed to the increase in the costs of election campaigns and funding. This has in turn created numerous concerns on the total amount of money that politicians and political parties can receive from individual donations and other sources of