History: Since its incorporation in 1903, Ford Motor Company has grown into the 3rd largest automaker in the world (based on global vehicle sales) behind Toyota and GM, and the second largest in the United States Henry Ford invented the assembly line in 1923 The company’s tremendous success in the late nineties, when it was ranked as one of the world’s most profitable companies, was marred following the aftermath of Hurricane Katrina in 2005 Subsequent rise in gas prices prompted a dramatic shift in consumer vehicle purchasing habits, exposing flaws that led the company to an annual loss of $12.6 billion, the largest in the company’s history.
Mission: We are a global, diverse family with a proud heritage, passionately committed to
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Opportunities-To continue to expand and increase market share internationally. To modify the existing distribution channels to exploit changes in customer buying patterns .Changing demographics in the all-important US market make it increasingly important to successfully target younger, upwardly mobile potential automobile buyers.
Threats- Rising gas prices, Asian Competitors with much superior hybrid technology, domestic and foreign competitors
Key Survival Factors:
Development of fuel efficient powertrain technologies
Producing desirable product lines.
Quick adaptability to changing consumer preferences
To transition from a company obsessed with reducing costs to one that’s a market driver with competitive line of