Nike, a close competitor of Foot Locker has a share price of €64.90 and a dividend yield

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The model involves calculating the present value of expected future dividends from a company. The figure is calculated by dividing the current dividend value by the discount rate minus the expected growth rate of dividends. If the present value of the future dividends is greater than the current market value of the stock then the company is undervalued (Investopedia, 2014). The discount rate in this scenario is the rate of return expected by the investor. For Foot Locker, with a dividend value of €1.10, using an average dividend growth rate over the last 5 years of 8.5% and a discount rate of 12% we can calculate that the present value of future dividends is €31.43 which is less than the current stock value of 66.65. This model has its limitations given the fact that predicting dividend growth rate may not be accurate, however the model shows that Foot Locker is in fact over-valued and thus would not be recommended to buy if the investor was looking for a 12%