An inherent risk involved with Just for Feet regards the structure of their retail stores. Because there are multiple vendors of different shoe brands in the same location, the amount of competition is high. Consequently, this could negatively affect the profits of Just for Feet due to lower margins on footwear. In addition, the culture is classified as having a domineering upper management with high emphasis on meeting earnings projections which could incentivize employees to manipulate financial records. Additionally, as stated in the case, the scheme of the stores enabled a close vendor-retailer relationship amongst the companies, especially in terms of marketing the products. This close relationship was especially pertinent because Just
