Fiat 500 Commercial Analysis

Frontier and Car Commercial The frontier has always been a nostalgic area of interest for Americans. Since the 19th century, Americans have been expanding into the west, conquering one frontier after another. This phenomenon of expansion into the Western territories came to be known as Manifest Destiny. The theory of Manifest Destiny believes that the American mission is to "promote and defend democracy throughout the world, as expounded by Abraham Lincoln and Woodrow Wilson ." (Swarthmore.edu). The American settlers believed that they were doing God's work by expanding into the West, and spreading democracy across the nation world was their duty. Although the greatest challenge they faced was their own ignorance as to what the West would …show more content…
So to keep pace with the changes of time, individuals are lead to believe that they should also change their car. The Fiat 500 commercial refers to the Fiat 500 as “the car of the future”, thus relaying a subliminal message that tells people that they should buy this car so they can keep up with time, and that if they do not do so, they will be left behind in the past. The commercial repetitively shows the old car being left behind, and when it ends with its car it is saying that unless someone gets that car they will also be left behind so keep up with times. The song's lyrics keep saying to move on, and to keep going another way to tell people to keep moving with time instead of staying behind. The commercial also only uses Fiat cars, which makes them stay classic and not putting down another car brand how most commercials do. "Hit the road Jack," shows the ideal image of a road trip. The road trip is still something that keeps people's interest and is still a common family practice in America. So if someone is taking a road trip they also need the most updated car to be able to have the complete experience or they might miss out and "be left in the dirt". The car commercial plays on the idea, that if someone is keeping up …show more content…
The book can relate back to car commercials in the sense where it captures the same desire older men project this preference nice slick new cars when they are going through their mid life crisis'. This is the same desire the man in the novel presented in his want of a younger girl as a means to relive the days of his youth. It is a nostalgic approach to life, to get something an individual once used to have in the past. Similarly, people picture the frontier shown in car commercials to go back to a time when people were able to drive through a terrain without worrying about street lights, stop signs, and traffic. This nostalgic tone invoked through driving is what is displayed in commercials. In Lolita a man named Humbert has a mental disease called nymphets, where he is obsessed with very young girls; this was caused by the love of his life dying when she was young. He falls in love with a little girl while living in a hotel, and he secretly calls her Lolita; this shows how he wants to go back to a time where he was young and having a young mistress allowed him to feel young too. This is the same with cars and older men, whenever a man goes through a midlife crisis he tends to buy a sports car to allow himself to feel young, or successful. Humbert is nostalgic for his childhood love, and this forces him to fall in love with a