movement, the idea of thinking and considering clothes was against feminist believes and considered “false consciousness”. As a result, free choice is a myth as the society simply reacts to itself putting feminists, once again, on a “locked contradiction” (Wilson 2011).
On her essay, Feminism and Fashion, Wilson (2011), states that feminists, whilst using clothes as a form of protest, were not seeing the truth about the fashion industry and unconsciously were supporting exploitation of women for the garment section.
Therefore, it is important to consider the fashion industry itself, in this protest. As on one hand, it has been in the centre of the feminist movement, on the other, it also drives against the movement beliefs.
On the one hand, …show more content…
The majority of responses, 91.7%, are young women, from which 20% do want to achieve the highest position in their career and even be part of the head board of a fashion company. However, the preponderance of females simply aims to get a job in this competitive industry (appendices).
However, from the 8.3% males, 50% do want to achieve the highest position in a company. The remaining 50% either had a job in the industry or would like to (appendices). Proving a higher level of ambition from the small male community in the fashion industry.
From the consumer point of view, the fashion industry is dominated by women mostly due to consumerism. As they claim that the whole industry is targeted at women. In addition to marketing campaigns focused on women’s needs, creating style icons, it also “pushed the idea of gender specific traits” (app. X). However, when mentioning the industry itself some of the participants recognised that most companies do have a man in charge. Mostly recognising fashion houses and designers, however, some consumers have the perception that men get the higher positions in the fashion …show more content…
As for the past five years, there has been a notable increment in the number of women in the boardrooms. Richards (in The Department for Business, Innovation & Skills 2015) claims that for companies to remain current and relevant for their clients thy must have leaders from a wide variety of backgrounds that will bring new skills to the team, creating boardrooms that mirror the society in order to create the society. Confirming a 26.1% in the head boards of companies in 2015, it is also noted even though the CEO number has not increased the number of executive directors has grown by
On her essay, Feminism and Fashion, Wilson (2011), states that feminists, whilst using clothes as a form of protest, were not seeing the truth about the fashion industry and unconsciously were supporting exploitation of women for the garment section.
Therefore, it is important to consider the fashion industry itself, in this protest. As on one hand, it has been in the centre of the feminist movement, on the other, it also drives against the movement beliefs.
On the one hand, …show more content…
The majority of responses, 91.7%, are young women, from which 20% do want to achieve the highest position in their career and even be part of the head board of a fashion company. However, the preponderance of females simply aims to get a job in this competitive industry (appendices).
However, from the 8.3% males, 50% do want to achieve the highest position in a company. The remaining 50% either had a job in the industry or would like to (appendices). Proving a higher level of ambition from the small male community in the fashion industry.
From the consumer point of view, the fashion industry is dominated by women mostly due to consumerism. As they claim that the whole industry is targeted at women. In addition to marketing campaigns focused on women’s needs, creating style icons, it also “pushed the idea of gender specific traits” (app. X). However, when mentioning the industry itself some of the participants recognised that most companies do have a man in charge. Mostly recognising fashion houses and designers, however, some consumers have the perception that men get the higher positions in the fashion …show more content…
As for the past five years, there has been a notable increment in the number of women in the boardrooms. Richards (in The Department for Business, Innovation & Skills 2015) claims that for companies to remain current and relevant for their clients thy must have leaders from a wide variety of backgrounds that will bring new skills to the team, creating boardrooms that mirror the society in order to create the society. Confirming a 26.1% in the head boards of companies in 2015, it is also noted even though the CEO number has not increased the number of executive directors has grown by