To continue with the movement of inclusion in the fashion industry, legendary brand J. Crew casted 64 strangers to model their SS17 RTW collection. Creative Director, Jenna Lyons decided to go a different route with this show in order to showcase the “normal” everyday people and J. Crew consumer. While we are custom to see super models take over the catwalk, things were different this time around. Instead, we saw teachers, bloggers, photographers, artists, activists and students whose ages ranged from 13 to 72 years old modeling the brand’s upcoming collection.
The diversity of this show made the clothes further more attractive because people like me, the high school teacher or stay at home mom were able to envision themselves in each of those jackets and dresses. All which is music to the their ears, because let’s face it… it is those people that are the constant J. Crew consumers oppose to the small percentage of the model population in the fashion industry. For this show, the models were even given the carte blanche to do their hair and make-up as they desired, making them even more appealing to the masses. …show more content…
Stripes, chambray, polka-dots and khaki were predominant throughout the show, but in a fresh take fresh air with a fresh air. According to her, “We chose three ideas to expand on: chinos, stripes and the color pink. We then looked at them through the lens of all of our customers—the preppy ones, the tomboys, the girly-girls, the workwear guys, the traditionalists, the peacocks…” and she did not disappoint. The result was one of the most real and shopabble collections so far because it was fun and accessible for all kinds of
The diversity of this show made the clothes further more attractive because people like me, the high school teacher or stay at home mom were able to envision themselves in each of those jackets and dresses. All which is music to the their ears, because let’s face it… it is those people that are the constant J. Crew consumers oppose to the small percentage of the model population in the fashion industry. For this show, the models were even given the carte blanche to do their hair and make-up as they desired, making them even more appealing to the masses. …show more content…
Stripes, chambray, polka-dots and khaki were predominant throughout the show, but in a fresh take fresh air with a fresh air. According to her, “We chose three ideas to expand on: chinos, stripes and the color pink. We then looked at them through the lens of all of our customers—the preppy ones, the tomboys, the girly-girls, the workwear guys, the traditionalists, the peacocks…” and she did not disappoint. The result was one of the most real and shopabble collections so far because it was fun and accessible for all kinds of