This essay is looking into Postmodernism, fashion and Technology; touching on Art, Technology and Fashion. Delving into theories such as; Jean Bauldrillard’s consumer society, name here and Malcom Barnard’s Fashion Theory. Postmodernism is a term that has been widely used over the last two decades, as ‘after the modernist movement’ however it is much more than this. It is wildly flexible and covers a wide range of art forms. Some critical theorists use postmodernism to a point of deviation within the ‘norms’ of; literature, drama, architecture, cinema and design. A shift in societies norms and values has triggered an accelerated challenge of traditional culture, the growth of technology and social media has made resources more readily available, creating a society as Bauldrillard (1998) highlights that ‘recycle themselves’ to ensure they are ‘with it’. Western
…show more content…
We have became a society dominated by consumption. “Where modernity conceived of the object in terms of production, post modernity conceives of it in terms of consumption” Barnard. Everything that can be defined as an art form is made to be consumed, by people, it makes them think and feel something, similarly to when a consumer wears clothes. Unlike modernism, post modernism is to appeal to the wider audience, to allow everyone to be consumers.
Post modernism doesn’t distinguish between ‘low’ and ‘high’ art forms, as there is no rulebook within post modernism. Stereotypically throughout the 19th century detailed or ornamental art was thought of as feminine, therefore inferior, and masculine the superior (Ash and Wilson, 1992). It therefore challenges the ‘norms’ of traditional culture, society is radically different to 50 years ago. Shifts in the age when women settle down now impacts upon consumption due to the working woman who is into fashion and likes to spend her money.
We have became a society dominated by consumption. “Where modernity conceived of the object in terms of production, post modernity conceives of it in terms of consumption” Barnard. Everything that can be defined as an art form is made to be consumed, by people, it makes them think and feel something, similarly to when a consumer wears clothes. Unlike modernism, post modernism is to appeal to the wider audience, to allow everyone to be consumers.
Post modernism doesn’t distinguish between ‘low’ and ‘high’ art forms, as there is no rulebook within post modernism. Stereotypically throughout the 19th century detailed or ornamental art was thought of as feminine, therefore inferior, and masculine the superior (Ash and Wilson, 1992). It therefore challenges the ‘norms’ of traditional culture, society is radically different to 50 years ago. Shifts in the age when women settle down now impacts upon consumption due to the working woman who is into fashion and likes to spend her money.