American Psycho: The Boundary Between Individuality And Identity

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Additionally, these ideals were being violently thrust in the faces of society via images and messages in magazines, billboards, etc (Jarvis, 2007, p. 333); and as such yuppies endeavoured to attain the ‘correct look’, to present the ‘image of social perfection’ through conspicuous consumption (Segal & Podoshen, 2013, p. 191). This surmises that consumerism encourages ‘sameness’ and therefore distorts the boundary between individuality and identity - everyone is striving for perfection so as to express their status and wealth - as well as indicating a feeling of dissatisfaction that was circulated by the producers of commodities.
With regards to this, it can be contended that American Psycho highlights a tension between perceived masculinities

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