External Analysis ( Micro ) Essay

720 Words May 22nd, 2016 3 Pages
4. External analysis (Micro):
Suppliers, Competitors and Customers are the significant ways to evaluate the external analysis of the CBA that is described below: 4.1 Supplier:
Suppliers plays significant role in the CBA that helps to raise the bank credibility in the market through provide constant quality service of it. It provides several services such as corporate banking, consumer banking, credit cards, mortgages, private equity and investment banking that can be handle by the suppliers of the CBA. CBA has long suppliers that provide quality of service to the bank clients. Bank and suppliers relation make number one in the market because they work for clients safisfaction. (Tomasic, Bottomley & McQueen 2012).
4.2 Competitor:
Competition is the part of every business in the current competitive market because every organization want to grow in the market that is possible by quality of service as compared to their competitor company. CBA competition raised the quality and help to survive in the current competitive market. It has strong competitors such as Westpac, National Australian bank and ANS that affected the growth of the CBA. It has a small business unit bank that are unable to attract new clients in the bank. (Dapice 2013)
4.3 Customer:
Customer is king of market that affected the banking structure in the country. It operates in several countries such as the USA, Fiji, New Zealand, United Kingdom and United States that raise its popularity in the worldwide…

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