Examples Of Campaign Propaganda

Campaign Propaganda: Which Strategies Would You Use? Advertising is a form of of propaganda because it is designed to shape your beliefs and your actions. Society’s goal for political campaigns is that they provide the information that the people will need in order to vote for the best candidate. The best strategies to use that would help your campaign would be plain folks, stacking the deck, and guilt by association or coat-tailing. The number one strategy to use for your campaign would be plain folks. The plain folks method is designed to appeal to the average citizen, so the candidate will seem just like an ordinary person. I have decided to spend 600,000 dollars for this advertisement. In 1952, a photo was taken of Adlai Stevenson with a hole in his shoe. After the picture was taken it was used in a Stevenson campaign ad. In the ad, it said, that people would rather have a man with a hole in his shoe than a hole in everything else. Because of the ad some people felt that they could relate to Stevenson and were more likely to vote for him. (Document C) …show more content…
Stacking the deck is when a candidate only adds positive things into their campaign ads. I will use 300,000 out of the 1 million dollars on this advertisement. In 1984, Reagan released an ad mentioning all the good things he's done so far. In the ad it mentioned that with the interest rates being lower than in recent years nearly 2,000 families will be able to buy homes. The ad only mentioned the good things that happened during Reagan's first term. The people were more likely to vote for him because they saw how Reagan made the country better the first time he served as president. The ad shows that by only showing the positives it highly influences voters to vote for you. (Document