The Pros And Cons Of Political Advertising

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Two sides of political advertisement
In the season of election, many electors must have watched political advertisements on the television, the internet, or a place where people usually go. Also, the electors might have been curious what political advertisements are used for. In these days, people have argued if some political advertisements should be banned or not. Opponents of the fact that some political advertisements should be banned claim that some political advertisements should not be banned, because of opportunities of giving voters information, opportunities of persuading electors, and increased contact activation. Although political advertisements should not be banned, because of the third reason, political advertisements should be banned, because of decreased efficiency of political advertisements.
Opponents of the claim that some political advertisements should be banned claim that some political advertisements should not be banned, because of opportunities of giving voters political information. However some political advertisements could give voters political information, some political advertisements might not be suitable to give
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However some political advertisements could give electors increased contact activation, some political advertisements might not give electors increased contact activation, because of decreased interest. In a research done at the University of California–Los Angeles and Stanford University, it is indicated that “television viewers tune out almost half, 42 percent, of all campaign commercials—they never even bother to watch them at all.”, which show that it does not work for giving increased contact activation. So some political advertisements might not be good for giving increased contact activation, because of decreased interest

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