The continued spotlight on the scandal has made it difficult for Wells Fargo to regain consumer trust and has caused the organization continued difficulties on trying to continue growth. “The biggest fallout of the scandal for Wells Fargo was a sharp reduction in retail banking activity at the bank over subsequent quarters. The bank’s loan portfolio and deposit base have grown at a noticeably slower rate than its peers over the last two quarters, as the reputational hit resulted in existing and potential customers switching away from Wells Fargo’s services.” (Legal Issues Making It Hard For Wells Fargo To Regain Customer, Investor Confidence, 2017) Negative hits to a company's reputation can significantly reduce the credibility of the organization, and for one in the financial industry, being a credible merchant is imperative when seeking to improve
The continued spotlight on the scandal has made it difficult for Wells Fargo to regain consumer trust and has caused the organization continued difficulties on trying to continue growth. “The biggest fallout of the scandal for Wells Fargo was a sharp reduction in retail banking activity at the bank over subsequent quarters. The bank’s loan portfolio and deposit base have grown at a noticeably slower rate than its peers over the last two quarters, as the reputational hit resulted in existing and potential customers switching away from Wells Fargo’s services.” (Legal Issues Making It Hard For Wells Fargo To Regain Customer, Investor Confidence, 2017) Negative hits to a company's reputation can significantly reduce the credibility of the organization, and for one in the financial industry, being a credible merchant is imperative when seeking to improve