Emerging Market In Vietnam Case Study

Great Essays
Journal – 1: Emerging Market of Vietnam
Vietnam is a home for 9000 traditional food markets, 800 supermarkets, and more than million small stores. Now, Vietnam wave is attracting numerous international investor as well. Foreign Domestic Investment has jumped 80% in first two months of 2016 and by the third quarter of 2016, it reached $ 3530 million (TradingEconmics, n.d). This growth in Vietnam has been triggered by free trade agreements with the European Union as well as with the other 11 members of the Trans Pacific Partnership (TPP), AFTA (Andean Trade Preference Act) and ASEAN (Associate of Southeastern Asian Nations). With this trade agreement and membership Vietnam would be get more products and services to offer to its citizens in
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Aeon operated four malls and 54 supermarkets in Vietnam almost double the grocery store company has in China. Despite more exposure among Chinese and China market the company incurred losses in three quarters and experience 18% more sales in its new mall in Ho Chi Minh City in Vietnam. People like shopping at contemporary shopping complex and stores which provide Wi-Fi, assorted products, and global products. So far the populace of Vietnam was consuming colloquial and cultural edibles, but now they try new products every day because companies from around the globe are serving the market. One of the reasons for nondomestic products and companies’ acceptance is growing number of Millennials in Vietnam; almost two-third population out of 93 million Vietnam residents’ is under 35. Vietnam is at golden population stage. This strata of the population is more educated, employed and open to trying new things. This factor is well realized by Japan whose population is shrinking from past 7 year and China whose consumer market is drying. Dearth of the consumer market has propelled Japanese and Chinese companies to shift toward Vietnam because “long term monetary benefit of doing business in a country are a function of the size of the market, and the present wealth (purchasing power) of consumers in that market” (Hull & Hult, 2016, p.80). After Aeon, 20 other Japanese consumer companies, Takashimaya …show more content…
This has made an impact online, in real life and in the stock markets. This gaming app is bringing a seismic shift in how the gaming industry shapes the social and economic trends. Some contribution of the game has been observed in social and health side. This app is demanding people to get away from their screens and move out into the real world to catch the digital pocket size monsters. It is incentivizing people to exercise far more than they have ever done before. Game has features that work based on how much a person is walking or running to catch Pokémon and hatching egg, which requires one to walk or run 2.5 and 10 km’s while having the game app open. So, this provides an avenue to get out and burn calories. Users from around the globe has indicated that they have reached some of the health goals that they had never achieved in the past. Niantic, the developer of this games is enjoying a “first entry advantage” (Hull & Hult, 2016) in the global market by introducing a health benefiting game which was before tried by other companies but could not able generate the crowd. There are dozens of studies that had indicated that gamifying exercise leads to better weight loss and improved overall health. Exercise allow brain to produce chemical called serotonin, a chemical that’s vital for mental well beings. It reduces stress levels, anxiety and this is why a lot of professionals put exercise at the

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