Essay about Eharmony Final Case

4689 Words Nov 24th, 2011 19 Pages
eHarmony

If you are single and looking for long-term love, eHarmony.com Inc. wants to find you the "perfect mate." With traditional values and modern matchmaking possibilities, eHarmony.com has taken the electronic dating scene by storm. eHarmony has united more than 10,000 couples in marriage in its short history and, during 2008, had more than seven million registered users.

Background
In 2000, eHarmony was founded by Dr. Neil Clark Warren an evangelical Christian who worked for 30 years as a psychologist specializing in counseling married couples. He also authored two books, “Finding the Love of Your Life” and “Date…or Soul Mate?”, the former selling over one million copies.

After a successful career of counseling married
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eHarmony – The Company
The eHarmony concept was created in 1998 by Warren and Forgatch, to take Warren's scientific approach to love and marriage to the masses. Forgatch was eHarmony's "idea" man and chief executive, while Warren used his three decades of clinical psychology to make the concept work. Everyone involved with eHarmony had high hopes about its science-meets-love matchmaking capabilities; yet to Warren finding a soul mate was more than a business proposition, it represented the single most important milestone in a person's life. Finding a mate was tantamount to lifelong fulfillment and happiness—and he knew this firsthand, having been married for 40 years.

The eHarmony concept began with an in-depth 436-item personality profile (pared down to 258) covering 29 different "dimensions" of personality, such as character (curiosity, intellect, appearance), "emotional makeup" (anger, mood, and conflict issues), family values (background, education, spirituality), and traits (humor, sociability, ambition). Whereas some singles found the questionnaire tedious and exhausting, others applauded its thorough nature and found the results revealing and insightful. This, too, was no accident; Warren and Forgatch figured that only those truly committed to finding an appropriate mate would complete the entire process.

Once an interested person completed the questionnaire,

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