When politicians begin to campaign, they are able to target their audience in an effective manner, through various media outlets and other forms of electioneering, however, the effect these strategies have often times do not last as long as a candidate or endorser would like. It is evident that there are fundamentals, such as the economic state of the country, that presidential candidates cannot control, yet this does not mean it will deteriorate their chances for winning a party nomination or the coveted presidential seat. One way that candidates can take an effective approach of communicating candidate’s messages is through television ads. This campaign strategy lets the electorate know who their candidate is in a short and effective approach; it is also an effective way to address opponent’s views in a very sharp and undermining manner.
