Effect Of Advertising On Consumer Advertising Essay

830 Words Jun 15th, 2015 4 Pages
Defined by the American Academy of Physician Assistants (AAPA), “Direct-to-consumer advertising (DTCA) is the promotion directly to potential patients of prescription drugs through newspaper, magazine, television, and internet marketing” (1). This type of direct communication allows drug manufacturers to take advantage of its consumer’s lack of medical background and knowledge by promoting products directly to consumers in ways that could manipulate them. During drug manufacturer advertisements, consumers may be given false ideas of potential results and effectiveness of advertised medications. Pharmaceutical companies should not be allowed to advertise directly to its consumers because direct-to-consumer drug advertisements may misinform patients or cause them to self-diagnose. According to the AAPA, critics of direct-to-consumer believe drug advertising misleads consumers by targeting the emotional aspects of the advertised medication while understating the potentially serious risks by burying them in fine print.
ProCon.org reports that direct-to-consumer advertising is currently banned in all countries except for the United States and parts of New Zealand. Even though the United States is only home to 5% of the world’s entire population, it also “accounts for 42% of global prescription drug spending.” These statistics indicate that nearly half of the entire world’s prescription drug users are currently being influenced by prescription drug advertisements. According to…

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