Harvard and Cambridge graduate, Dr Richard Howells’ expertise and credibility is evident through his research and numerous publications in the fields of visual and popular culture accompanied by his interest in sociological theories. I found ‘Visual Culture’ to be an enlightening and informative read by Howells, in which he breaks down the fundamentals of how meaning and ideas are formed and broadcasted in an ever changing visual world. The chapters I found most interesting covered the topics of ideology which prompted questions of how audiences interpret and receive cultural icons and provided a unique perspective. He argued that it is more revealing if we view a visual icon in its social context and instead move away from the short-sighted
