Digital Marketing Essay

2768 Words Dec 15th, 2015 12 Pages
CRAM Exclusive
Essay Sample
DIGITAL MARKETING Name Course Name Instructor Date EXECUTIVE SUMMARY Digital marketing is dependent mostly on technology that is evolving and rapidly changing and thus similar features are to be projected from digital marketing strategies and developments. The swift evolution of digital media has brought innovative changes and opportunities for marketing. Fueled via an increase in devices to read digital media, it has resulted in the simultaneous growth

middle of document…

The vast majority of the residents are a customer of the banks. The crisis in retail banking has prompted the entire industry to find profound solutions to reduce work log in their services. Long queues, wastage of time and inconsistency in services just to mention, but a few are the major problems facing the retail-banking sector. However, with increasing technology innovations, the retail banking has greatly improved over the last few years.
Many analysts contend that to store and manage clients’ data well, money institutions ought to reduce both human and impeding silos by assimilating data, systems and methods across diverse product lines. Advancing to a service-oriented architecture (SOA), information will be shared mutually in real-time on all the banks touch points, permitting the bank to offer more custom-made service based on a comprehensive customer profile.
Banks also need to identify with the current customer monetary product problems, reduce current silos and develop a point project to solve, test and measure the results. At a time when everything around us seems to become more complicated, consumers are seeking out
CRAM Exclusive
Melon83069Paper

Related Documents

  • Digital Marketing Essay

    It needed to be promoted! Websites that were not well promoted eventually turned into just electronic brochures and cost centers delivering no real value. Soon the quest for targeted traffic began and slowly companies started looking for Internet marketing tools and media.Obviously there is no better medium in the world than promotions on search engines like Google, Yahoo!, MSN and AltaVista. The traffic that these search engines generate in a month is probably equal to a whole country’s population

    Words: 4440 - Pages: 18
  • Essay about Digital and Social Media Marketing

    Introduction Digital marketing is the use of digital technology which include hardware and software platforms to achieve the marketing objectives of a business (Chaffey and Ellis – Chadwick 2012. Whilst focused on the consumer, the traditional marketer’s activities suggested a passive consumer absorbing information on the brand. Thanks to the interactive nature of the internet, the consumer is now talking, to everyone, everywhere at all the times (Ryan and Jones 2012). “Social media is a digital marketing

    Words: 2553 - Pages: 11
  • Shifting Consumer Power in Digital Marketing Essay examples

    access to information on products anywhere/anytime has broadened consumers choice in product and allows them to compare against the other products with out geographical restrictions. 2. Explain 2 key benefits to the organisation engaging in digital marketing activites 2.1 Increased revenue through market development • A way for an organisation to increase its revenue with by extending the sale of their products online – market development strategy selling existing products via a new channel

    Words: 943 - Pages: 4
  • Essay on Digital Marketing

    ........................................................ ........................................................ ........................................................ ........................................................ ........................................................ ........................................................ ........................................................ ........................................................ ............................................

    Words: 13824 - Pages: 56
  • The Digital Media Age Essay

    This essay explores the argument whether the concept of Habermas’s public sphere is relevant to the digital media age and it seeks to understand how the digital media acts as an instrument in implementing democracy, as democracy was the main aspect of the Habermas’s public sphere. It first understands what exactly Habermas means by “the public sphere”. Then Habermas’s concept of the public sphere is comprehended from two perspectives of it being relevant and irrelevant to today’s digital media age

    Words: 1618 - Pages: 7
  • The Importance of Digital Media Essay

    useful for companies by providing them with an already captive audience. If you are a marketer looking to increase your sales and customer awareness, then social media marketing is certainly the most viable solution to create a niche for yourself and your product in the market. As important as it is for marketers to indulge in digital advertising, measuring the same,especially today when there are various others as competition, has become even more important. Google analytics is one such measurement

    Words: 610 - Pages: 3
  • Digital Evidence Essay

    be a drawback on finding evidence on the drives because it can take longer depending on how many different types of applications that were used. The log files for the application and systems also the browser history and cache files, emails, and digital photographs. These devices can have a lot of important information that can be used as evidence. Looking through the browser history or the cache files can hold a lot of pertinent information that may help with the investigation. There can be

    Words: 799 - Pages: 4
  • Digital Divide Essay

    are not finding it out of a journal or other scholarly piece. In the end, answers.com is not a reliable source in the slightest bit. Nothing about the source is credible or reliable. 3. What does the term “digital divide” mean, and how do you think this divide could be bridged?  Digital divide basically means that there is a division of people in the world based on whether they

    Words: 913 - Pages: 4
  • Essay about Digital Divide

    respectively)” The poor the uneducated and the minorities of American are the ones being left out of the great equalizer. (NTIA, 2000) The Digital Divide is a significant problem. We are in a sense leaving behind a large section of our population. We are not leaving them to catch the next train; we are limiting their access to buy a ticket. The problem is the catch 22 these digital deprived individuals find themselves in. The

    Words: 1611 - Pages: 7
  • Digital Technology Essay example

    Through digital technology many families are able to celebrate special events together such as birthdays, anniversaries, engagements, weddings, job promotions, graduations, prom, first day of school, and holidays. Before these social media sites people would have to call each other on landline phones to share information and news, or mail letters, pictures and cards of different events to family and friends. According to Vanessa Ho, who wrote the article “Facebook Keeps Families in Touch” in AARP

    Words: 2198 - Pages: 9