Essay Designing A Superior T Shirt
Under Armour started off with a plan to make a superior T-shirt. A shirt that provided compression and took perspiration off your skin rather than absorbing it. A shirt that worked with your body to regulate temperature and enhance performance.
Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour is the company that started the now extremely popular market of performance apparel, sportswear engineered to keep athletes cool, dry and light throughout the course of a game, practice or workout.
Under Armour sells everything related to sports apparel, from shirts and shoes to bags and water bottles. They’re mostly known for their compression sportswear. Their compression sportswear stands out from the rest of the sports apparel brands because of their HeatGear, ColdGear and AllSeasonGear technologies. HeatGear provides a more breathable material to ensure that the athlete stays cool but at the same time doesn’t get soaked in sweat. ColdGear provides more flexible and insulating materials to keep the cold from effecting both the clothing and the athlete. AllSeasonGear gives the athlete an in between feel for when it’s too cold to have their clothes be too breathable and too hot to have them be too insulating.
Under Armour competes in an extremely competitive market, competing against top sporting good brands such as Nike and Adidas. Nike and Adidas are still currently in top 2 spots for best…