Essay Designing A Greener Image With Sustainability Initiatives

1535 Words Sep 26th, 2016 7 Pages
When most people think about pollution, they picture chemical power plants or raw sewage, never their own clothing. The clothing industry is one of top polluters of the world. The manufacturing of fashion consists of harsh chemicals that are hazardous to the environment and consumes a lot of the world’s water. For example, cotton could take up to 5,000 gallons of water to just make a mere t-shirt and a pair of jeans. A popularized trend for fashion retail is creating clothes quickly that are on demand with cheap materials. This retail trend is calling fast fashion, and it is it is causing extreme harm to the environment. While fast fashion may be satisfying consumer, it is causing textiles to end up in landfills and leaving fast fashion retailers to create a greener image with sustainability initiatives.
Fast fashion is clothing and accessories that are produced to show the latest trends at a much cheaper price. The reason it is able to be sold so cheap is because it is using less expensive materials. Clothing retailers that participate in fast fashion are H&M, Zara, and Forever21 are producing this disposable clothing. These stores produce cheap clothes that take catwalk designs to the consumer in a couple of weeks. For example, Zara produces on average 10,000 new pieces every year, while a high fashion designer produces around 50-100. Since the garment being produced by these brands is of such low quality it is usually thrown away or donated within two years of it being…

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