1. Define and describe the three stages of Design Psychology
1) The first stage, low-level property extraction. This stage consists of detection of shape, spatial attributes, orientation, color, texture, movement and often called “preattentive” processing.
Important characteristics of Stage 1 processing include:
• Rapid parallel processing
• Extraction of features, orientation, color, texture, and movement patterns
• Transitory nature of information, which is briefly held in an iconic store
• Bottom-up, data-driven model of processing
2) The second stage, pattern perception. In this stage, visual field is divided in simple patterns such as continuous contours, regions of the same color or texture. This stage is influenced and guided by the …show more content…
Define and describe the Data to Wisdom steps
The Data to Wisdom steps consist of Data, Information, Knowledge and Wisdom.
1) Data – raw observation. It represents a fact or statement of event without relation to other things. The example of the data is the banking transaction in the cashier.
2) Information – relations/insight (understanding relations). It embodies the understanding of a relationship of some sort, possibly cause and effect. The example of the information is the banking transaction in the cashier in the specific time period and the type of transaction.
3) Knowledge – taxonomies (understanding patterns) . Knowledge represents a pattern that connects and generally provides a high level of predictability as to what is described or what will happen next. The example of the knowledge is the banking transaction every Friday which shows the increasing of the cash withdrawal.
4) Wisdom – application (understanding principles). Wisdom is the utilization of accumulated knowledge, wisdom is also essentially systemic. It embodies more of an understanding of fundamental principles embodied within the knowledge that are essentially the basis for the knowledge being what is. The example of the wisdom is the increasing of the cash withdrawal transaction every Friday could be utilized as the strategy to campaign the ATM and also analyze the transaction trend in the
1) The first stage, low-level property extraction. This stage consists of detection of shape, spatial attributes, orientation, color, texture, movement and often called “preattentive” processing.
Important characteristics of Stage 1 processing include:
• Rapid parallel processing
• Extraction of features, orientation, color, texture, and movement patterns
• Transitory nature of information, which is briefly held in an iconic store
• Bottom-up, data-driven model of processing
2) The second stage, pattern perception. In this stage, visual field is divided in simple patterns such as continuous contours, regions of the same color or texture. This stage is influenced and guided by the …show more content…
Define and describe the Data to Wisdom steps
The Data to Wisdom steps consist of Data, Information, Knowledge and Wisdom.
1) Data – raw observation. It represents a fact or statement of event without relation to other things. The example of the data is the banking transaction in the cashier.
2) Information – relations/insight (understanding relations). It embodies the understanding of a relationship of some sort, possibly cause and effect. The example of the information is the banking transaction in the cashier in the specific time period and the type of transaction.
3) Knowledge – taxonomies (understanding patterns) . Knowledge represents a pattern that connects and generally provides a high level of predictability as to what is described or what will happen next. The example of the knowledge is the banking transaction every Friday which shows the increasing of the cash withdrawal.
4) Wisdom – application (understanding principles). Wisdom is the utilization of accumulated knowledge, wisdom is also essentially systemic. It embodies more of an understanding of fundamental principles embodied within the knowledge that are essentially the basis for the knowledge being what is. The example of the wisdom is the increasing of the cash withdrawal transaction every Friday could be utilized as the strategy to campaign the ATM and also analyze the transaction trend in the