Culture and Heritage Value in Switzerland, Lucerne Essay

5529 Words May 21st, 2012 23 Pages
Influence on lucerne and to what extent has it succeeded in achieving its goal as a major tourism destination of this region?


Following the famous and multitudinously citied definition of sustainable development of the Brundtland Report (World Commission on Environment and Development, 1987) as "development that meets the needs of the present without compromising the ability of future generations to meet their own needs", sustainable tourism can be defined as tourism that ―meets the needs of present tourists and host regions while protecting and enhancing opportunities for the future. In this case therefore, the success of Lucerne in becoming a world renowned tourist spot is rooted in the fact that it has envisaged the
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Demand Environment – diverse structure of demand economy
Lucerne has managed to diversify the structure of demand in the tourism industry, whereby it has sought to minimize the risk of abruptly losing too large a share of the income (or value added) generated by tourism. It has achieved this by constantly seeking to build new infrastructure that adds to the culture of the town, whether it is a new concert hall, holding new festivals or delivering new experiences as it had when it re-opened the Chapel Bridge in 1994 after it had been closed for decades. In fact, when considering the long term, Wehrli et al. (2011) states that diversity within the Lucerne tourism industry is crucial, since diversity increases resistance to crises (Baumgartner, 2008). This is the reason why Wehrli et al. (2011) argue for the uniqueness of Lucerne in terms of helping develop both the established culture which is preferred by older, traditional tourists as well as promoting and encouraging the growth of alternative culture which is favoured by younger tourists. Therefore, a more diverse tourism industry attracts different target groups, which can be distinguished by – to name a few – the touristic activity demanded, the desired level of comfort, the regional origin, the duration of stay, age or by the percentage of regular guests. It seems rather unlikely that all target groups are affected by a

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