Sporting Event Analysis

1625 Words 7 Pages
This essay will critically analyse the claims that sporting events bring positive economic benefits to the host city. The analysis will focus on one mega event, namely the Olympics, and how previous events have benefitted or hindered the city in regard to the economics of the city. During the bidding to host, and indeed throughout the running of a major sporting event, it is widely assumed that sporting events are used as a catalyst for economic advancement, and many governments around the world have made hosting a major sporting event their main objective. In order to fully understand the extent of the impacts a mega event can bring to the economy, it is important to have knowledge as to how impacts are separated into three different …show more content…
The media will have a major input in the promotion of cities hosting the event, espeically a mega event such as the Olympics which is held only every four years. Crompton (1995) is of the opinion that the economic impact of a mega sporting event is ‘the net economic change in the host community that results from spending attributed to the event’. Crompton is trying to underline the matter that other sources of income such as television rights, ticket sales and sponsorships, should not be included when calculating an economic impact after an …show more content…
Barcelona showed that tourism can indeed be used as a vehicle for showcasing the city’s historic locations, whilst it also gives a chance to modernise them and use them for future tourist attractions. Barcelona used the Olympics to great effect in regards tourism, as it shows through Barcelona’s tourism growing by 7.6% in 2001 (Duran, P, 2005). When Barcelona got nominated for the 1992 Olympics, Turisme de Barcelona was organised and used as a tool for reviewing how the city has done regarding tourism, and what could be changed so the city could flourish economically. Duran states that today Barcelona is one of Europe’s most popular destinations for tourists, and can be put down to the promotion policy of the last ten years to strengthen each of the city’s attractions ever since they got nominated for the Olympics (Duran, P, 1995). Governments without doubt use tourism as a way of potential positive impact through mega events, and if invested properly (such as Barcelona did), rewards can be seen both short term and long

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