People possess culture that makes them significantly different from the others. Each group boast a unique history, language, arts, traditions, beliefs, and other materials people make—whether tangible or not—that build their cultural mark. This mark is learned and passed through generation. However, the diffusion yield a vast increment of cultural groups that influenced each other, so some exhibit mixed cultures. In fact, people nowadays engage in popular culture which is a result of this series of influence. Popular culture offers people the liberty to adopt a cultural mark, setting aside the formality of the culture. This diffusion and influence is the root of cultural appropriation and is prevalent in the world today. Cultural appropriation,
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Social media in particular allow its users to interact and to engage in social activities like blogs, discussions, pages, and the like. It follows that the further emergence of cultural marks as part of fashion images also increment, circulate and, multiply in social blogs, social networking, online retail, and online streaming of fashion styles and looks (Ferrero-Regis, 2010). The Internet become an “online bazaar” that offers commodities of information, which in this case is only a part aesthetic knowledge and fashion styles. Furthermore, the capitalization of cultural appropriation in fashion, which is seen to be exotic and edgy, also constitute in decontextualizing a cultural mark. Because once other people have an access to these cultural marks, they may be fully associated with the culture and be known to what they are not supposed to be. The appropriation of keffiyeh and dudou, for instance, moved from being an ethnic dress to the mainstream market where consumers have shaped its …show more content…
It is this Coachella style: colourful fabrics, shabby coats, offbeat boots, old hats or headbands and sunglasses. It gains a bunch of celebrity devotee and become one of the popular cultural clothing. But who actually owns Coachella? Coachella, originally, is an annual music and arts festival in Coachella Valley started in 1999 (Hutchings, 2015). Coachella style, on the other hand, is inspired by Bohemian dress which is renamed as the “Boho-chic”. So Bohemian life become a cultural norm, a casual
Social media in particular allow its users to interact and to engage in social activities like blogs, discussions, pages, and the like. It follows that the further emergence of cultural marks as part of fashion images also increment, circulate and, multiply in social blogs, social networking, online retail, and online streaming of fashion styles and looks (Ferrero-Regis, 2010). The Internet become an “online bazaar” that offers commodities of information, which in this case is only a part aesthetic knowledge and fashion styles. Furthermore, the capitalization of cultural appropriation in fashion, which is seen to be exotic and edgy, also constitute in decontextualizing a cultural mark. Because once other people have an access to these cultural marks, they may be fully associated with the culture and be known to what they are not supposed to be. The appropriation of keffiyeh and dudou, for instance, moved from being an ethnic dress to the mainstream market where consumers have shaped its …show more content…
It is this Coachella style: colourful fabrics, shabby coats, offbeat boots, old hats or headbands and sunglasses. It gains a bunch of celebrity devotee and become one of the popular cultural clothing. But who actually owns Coachella? Coachella, originally, is an annual music and arts festival in Coachella Valley started in 1999 (Hutchings, 2015). Coachella style, on the other hand, is inspired by Bohemian dress which is renamed as the “Boho-chic”. So Bohemian life become a cultural norm, a casual