Therefore, the increasing attention to engage in the coverage of the popular culture as a form of determining the revenue of the media, the role of media in the Japanese and entire Asian pop is far inevitable. The media is influential in commercial pop culture as form revenue collection and political engagement. In the recent day’s profession of journalism forms larger part of the cultural globalization, however, globalization moves hand in hand with dissemination of any culture from the areas of origin to reach to all people all over the world (Manabe 6). Politically, as Manabe (6) points out, popular culture has been critical in promoting political ideas across Asian countries such as Japan. The airing of protests where groups of people stood against oppressive regimes has been critical in promoting these ideas among the people. Not only has the media promoted these protests and advanced political idea, it has also promoted certain artistic ideas that help in advancing these …show more content…
The general production in current act as the effective agent of regional transfer of cultural commodities in the commercial sector, media serves as the major platform for the East Asian popular culture creating the global awareness of the otherwise very rich culture of the region. Commercial the culture, which is admired by most all over the world, has been promoted by the fact that commercial advertisement through media is a source of revenue for the entire region other than entertainment (Otmazgin 5). The East Asian urban youths particularly the middle class are the leading group in the show of popular cultural